On 31 August,
the tea section of the Sri Lankan Embassy in Russia arranged a tea tasting
session at the MegaGrinn shopping mall in the leading supermarket retail chain
in the 'Liniya' area of Kursk. This initiative plan in the sense of the
official visit of Prof. M.D. Lamawansa, the Ambassador of Sri Lanka to Russia,
accompanied by officials of the Embassy.
Ceylon tea,
which was an attraction, was provided by Sri Lankan university students clad in
sarees. Visitors, including Basilur, True, Williams, Susan, Zylanica, enjoyed
genuine Ceylon tea embodied by such brands. A sweets-producing business also
gave them sweets in an adjacent booth. Visitors expressed an interest in
learning about the importance of the Lion logo and Ceylon tea. At the booth, a
video about Sri Lanka to promote Sri Lanka. Visitors took part in the 'Facts
About Sri Lanka' quiz to encourage tourism and the raffle draw that allowed
them to win traditional Sri Lankan souvenirs and Ceylon tea packages.
The Embassy was
asked by the manager of 'Liniya' to arrange similar sessions in other branches
of the 'Liniya' chain in various towns in the Kursk area. Therefore, during
this year, the Embassy will hold two more sessions in the region. To promote
Sri Lanka as a tourist destination, the Embassy also arranged a working dinner
for Kursk-based tour operators. Employees of seven tour operating companies
took part. A presentation on Sri Lanka as a tourist destination was made by
Commerce Secretary Chathurika Perera, followed by a discussion.
The seminar
participants shared their experiences and observations of the trips to Sri
Lanka, noting the island's advantages over other similar destinations and the
variety of tourist excursions available. They also had some places where there
were strong doubts, especially concerning the pandemic situation. They were
eager to know when the Sri Lankan borders were opening their doors to Russian
visitors.
There is no
doubt that the commitment between Sri Lanka and Russia to improve trade and
bilateral relations further would open up the country's new business/investment
opportunities. In Sri Lanka, Russian companies/investors could explore business/investment
opportunities and also look at the possibility of forming partnerships with Sri
Lankan companies / joint ventures.
OSL Take: A positive sign for Sri Lankan trade is the
decision of the Russian Federation to look at further improving trade relations
with Sri Lanka. It could also help increase the export of Sri Lankan tea to
Russia, which would allow the local tea industry. The geographical location of
Sri Lanka in the Indian Ocean, the country's ease of doing business, and the
many trade deals and trade concessions enjoyed by the government have made it
an attractive business destination in South Asia.
No comments:
Post a Comment