Tuesday, October 20, 2020

Organic Supermarket by Green Care unveils Organic products towards promoting organic food production and expanding the sector to the export market

 


Green Care Organic Supermarket recently announced the launch of Mal Organic Products at its flagship store, as Mal Organic launches its quality export goods into the local Sri Lankan market. Mal Organic is an internationally accredited organic company, an export company established in 2010, employing more than 50 employees. They started their business with coconut and coconut-based products, primarily organic virgin coconut oil, to the EU, UK, New Zealand, UAE, and Indian markets, with operations in the UK and Malaysia, and a plant in Kuliyapitiya and Embilipitiya plantation.

Green Care offers 100 per cent of organic produce. It has continued to promote sustainable living, with both founders identifying the store as a "where people and food matter" neighbourhood shop, having a positive impact on Green Care's neighbourhoods and stakeholders. Green Care Organic Founder N. Rathnayake said, "At Green Care Organic, we aim to continue to expand our range and product offerings. It is not only to have these products in our company DNA but also to educate the broader public on the benefit and quality of using organic products.”

In addition to the Mal Organic products that are now available on the Sri Lankan market, the company also celebrates its third anniversary of launching organic cosmetic products at Green Care Organic and is an accredited control unit. Mal Organic Concluding Director N. S. M. Mendis added, "We are delighted to partner in this venture with Green Care Organic, as we look forward to expanding the organic product market with our quality export goods. We don't see why local markets shouldn't have access to globally standardised goods.”

"Sri Lanka is rich in organic produce, and making it available to our local community is our prerogative." Initially, in 2016 Green Care Organic started to help the green community by highlighting and promoting their products. They have since accumulated strong followers and have been accredited the 'Participatory Pledge Scheme' (PGS) for organic food.

OSL Take: The export sector is in the process of expanding its product portfolio. The state of Sri Lanka is looking at promoting the import of planting material and fresh produce, which in turn expects to boost foreign investments to the country and improve the processed food export sector. Foreign businesses engaged in agriculture exports could look at opportunities in exporting goods to Sri Lanka. At the same time, local companies could develop the processed food industry and target the export market.

VBS/AT/20102020/Z_1TB 

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