Together with
the Sri Lankan Inventors Commission (SLIC), the National Marketing Authority in
Sri Lanka (SLIM) launched the 'Made in Sri Lanka' campaign in Gangarama to
bring recognition to Sri Lankan inventors.
'Made in Sri
Lanka' is an initiative aimed at supporting and inspiring inventors to come
forward to showcase their innovations and products, and providing inventors
with advice on how to best market and sell their innovations and products to
prospective investors.
With Sri Lankans
demonstrating their talents internationally, ranging from acting to athletics
and entrepreneurship to engineering, there is no question about the skills they
possess. They have shown their capabilities to both the nation and the world
time and time again. Sri Lankans are inventive and imaginative and are capable
of creating new ideas and original innovations that support both the country
and the world.
However, although
they have the skills, they lack the capacity needed to produce an income from
their products in terms of financing, incentives and marketing expertise.
Therefore they face many difficulties in selling their goods or transforming
them into profitable companies.
SLIM has stepped
up in collaboration with SLIC to help these inventors fulfil their dreams. The
initiative 'Made in Sri Lanka' was launched to acknowledge Sri Lankan talent
and pave the way for Lankan inventors to turn their inventions into successful
businesses that would generate profits. Moreover, this marketing-oriented
platform provides inventors with advice on how to connect effectively with
investors and make their goods more appealing through knowledge-driven
workshops.
The launch event
was organised with about 100 inventors participating. In addition to the
launch, the inventors got the opportunity to display and demonstrate their
inventions and participated in a sponsored marketing experience workshop. The workshop
instructors guided the inventors on selling the product, promoting the product
and reaching out to investors.
Moreover, this
marketing-oriented platform provides inventors with advice on how to connect
effectively with investors and make their goods more appealing through
knowledge-driven workshops. The COVID-19 pandemic has provided a forum to put
the young local inventors forward to showcase their inventions irrespective of
the obstacles and difficulties they may have encountered from the COVID-19
fiasco.
OSL Take: The
Sri Lankan government is in the process of conducting investor forums in many
Asian as well as Western countries. Invest Sri Lanka forums that have taken
place so far have managed to woo foreign investors into the state. The
continuous macroeconomic growth recorded by Sri Lanka along with the future
investment opportunities as a result of it would also undoubtedly woo foreign
investors to the country.
VBS/AT/20200914/Z_TB2
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