Sri Lanka has
been able to create a positive image in the minds of those visiting the Sri
Lankan stall at CMT 2020, Germany's largest consumer fair, the Sri Lankan
Tourism Promotion Bureau (SLTPB) said. CMT 2020, which took place at the
Landesmesse in Stuttgart from 11 to 19 January 2020, was described as the
industry's best international platform for holding B2C meetings with
prospective German travellers and also more ads for their respective businesses.
India, Thailand,
Malaysia, Indonesia, and the Dominican Republic were among those countries that
attended CMT 2020. CMT expects an average fall of about 260,000 feet, and out
of 36,000 trade visitors (B2B) and 224,000 visitors are B2C visitors. Sri Lanka
representation at CMT is essential as it addresses end customers, whereas ITB
focused on trade.
SLTPB was
greatly assisted by the Embassy of Sri Lanka in Berlin and the Consulate of Sri
Lanka in Frankfurt to coordinate this event successfully. Karunasena Hettiarachchi,
Ambassador of Sri Lanka to Germany and Ms. Madurika Weninger, Consul General of
the Sri Lankan Consulate in Frankfurt officially inaugurated the Sri Lankan
stand at the event. Sri Lankan Consul General also attended the event in
Stuttgart and Radolfzell.
At the Sri
Lankan stand, B2C sessions held where travel-oriented visitors could discuss
their travel plans with their representatives from the Sri Lankan industry. The
most highlighted items that attracted tourists were the Tea Bar serving the famous
Ceylon Tea, the food degustation counter offering visitors the opportunity to
sample Sri Lankan cuisine, the cultural performances shown at the Sri Lankan
stand, the photo booth and the quiz contest.
Sri Lanka has
been allowed to perform in front of a massive audience at the Atrium stage,
depict its educational success and promote the brand "So Sri Lanka"
on the stage's mega-back drop banner. Sri Lanka also conducted a separate
campaign to help Sri Lanka among visitors by placing Sri Lanka Tourism branding
on mega-banners at the main entrances to the fair as well as at the entrance
gates to Hall No. 08 where Sri Lanka Stall is situated.
OSL Take: Sri
Lanka’s tourism industry is on a continuous growth path with tourist arrivals
to the country also on the increase. Sri Lanka continues to list as a must-visit
destination by globally renowned travel publications. All this has stemmed to a
rise in foreign investments in the country’s tourism industry. The continuous
growth in Sri Lanka’s tourism industry has further expanded the business
potential in the country’s leisure and hospitality sectors.
Given the
continuous growth recorded by Sri Lanka’s tourism industry and the potential
for further growth in the industry, the country’s tourism authorities are keen
on looking at methods to formulate a target-orientated plan.
Once the plan is
in place, the corporate/investment opportunities in Sri Lanka’s tourism
industry would further expand. Therefore Sri Lanka’s tourism industry would
become a hotspot for business opportunities. Sri Lanka continues to list as a
must-visit destination by globally renowned travel publications.
VBS/AT/20200306/Z_TB8
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