With support
from the Sri Lankan Tourism Promotion Office, the Sri Lankan Embassy in Tokyo
placed Sri Lanka Tourism at the ' 2020 Fukuoka Travel Expo ' in Fukuoka, about
1,200 km from Tokyo. It is one of Kyushu Island's most significant tourism
events that has been attracted by several thousand. The event was held from 8-9
February at the Elgala Hall in Fukuoka Metropolitan City.
For the first
time, the Sri Lankan Embassy participated in this festival, and many of the
tourists attracted its tourism stall. We were very keen on learning about and
visiting Sri Lanka in the future. Fukuoka Prefecture is Kyushu Island's central
city (the third largest island in Japan's main five islands) and surrounded by
other prefectures such as Saga, Nagasaki, Kumamoto, Oita, Miyazaki, and
Kagoshima.
So positioning
Sri Lankan tourism in this regional capital with a total of 13 million people
was perfect. The Tokyo office of SriLankan Airlines and Karunakarala Ayurveda
Spa & Resort Sri Lanka volunteered to assist the Embassy's tourism
promotion stall.
OSL Take: After
the setback experienced by the tourism industry after the Easter Sunday
assaults, Sri Lankan tourism officials have started promotional campaigns to
attract tourists to the nation. The government of Sri Lanka has already
introduced a relief package to the tourism sector. Given all these
developments, there are signs of revival in the country's tourism industry.
Given all these grants,
there are indications of the resurgence in the country's tourism industry. Many
foreign investors have already demonstrated trust and development potential in
the country's tourism industry. Foreign businesses/investors could, therefore,
investigate possibilities for business/investment in the tourism industry in
Sri Lanka.
Sri Lanka’s
geographical positioning, along with the many trade agreements and trade
concessions enjoyed by the country, makes it an attractive business
destination. Therefore, foreign businesses/investors could explore setting up
businesses in Sri Lanka as the base for the South Asian region.
Finally, we see
a Japanese big fish taking to the “investment waters of Sri Lanka,” and now the
“eyes” of the international investment figureheads and pundits will stretch
with anticipation about the investment potential of Sri Lanka.
OSL has been
upbeat about the country’s potential, but many still went on the “wait and see
policy” to take part in the country’s all sector boom spearheaded by the USD 44
billion Western Region Megapolis Masterplan (WRMM) aimed at making Colombo a dominant
trading-hub by 2030. So, any party willing to consider Sri Lanka as a
worthwhile investment destination could now consult the biz-friendly OSL Team
for a country overview and the smart-investment-way forward with our local
expertise and active links.
VBS/AT/18082020/Z_TB4
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